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Perfect Match

Changing perceptions of port wine with the perfect pairing.

Graham’s Vintage Port Wine needed a reputation makeover. Seen as old-school and often forgotten by gen X & Y, I set out to brand a cheese and wine event that would capture the attention of a younger demographic and change the perception of port.

Concept work

 Three characters based on cheese and port flavour pairings, rich and salty, nutty and spicy and sweet and creamy.

Three characters based on cheese and port flavour pairings, rich and salty, nutty and spicy and sweet and creamy.

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